My Story - Yuvraj Singh.

(This is the author’s work of fiction and has no claim of being spoken to or being written on behalf of Yuvraj. As this is pure fiction, author apologises for any factual errors that may be there.)

Dear Readers,

I have been wanting to write this letter to all of you ever since the controversy broke out relating to my sponsors Birla Sunlife. Every Tom, Dick and Harry has a point of view on advertising, celebrity and cricket even if they don’t understand any of them. This is a great conversation topic over cocktail and coffee vending machine in the office. All the moral gurus and the pundits can debate for hours. But has someone really thought about me or my point of view?

After we won the Cricket World Cup the whole country was rejoicing and I was the toast of the nation as the “player of the tournament”. I was rejoicing as well because I was getting extra attention from the fairer sex and you know my love life has not been the best. But the bigger reason is because I started counting the dollars for all the endorsement deals that I was hoping for at some astronomical prices. I was in no hurry to sign these deals as my agents advised that I need to be slow to ensure that I get the best deals possible.

All of a sudden, I got some bad news on my health front. I had to skip some tournaments citing health reasons. As I was not playing, the line of potential sponsors started to thin and eventually disappear. All the dollars that I had started counting were just not there. One of the “health capsule” brand even stopped talking to me. Maybe rightly so! Don’t I need money guys? Then comes the insurance company. They have been running this commercial talking about the “uncertainties of life”. They were picking up my expenses as part of insurance besides paying my endorsement fee. I felt more and more convinced about the benefits of insurance. Insurance is not for savings but for bad times like these. Most of us believe that bad things happen to others and not us. I offered them to dub a line which will make the message clearer and stronger. That is the truth and the real truth.

I just don’t understand what is this hullabaloo about? Isn’t our country grossly underinsured? Aren’t there a a few social messages being run on benefits of insurance. Do you want to see meaningless commercials with Sachin talking about child education and insurance. Or you want to understand the real story of me getting benefitted through insurance. You decide real story or a happy go lucky one? But for God’s sake, I am an educated adult and I am not getting exploited. Now go discuss Rahul and Akhilesh over cocktails. But only after you have called in your insurance agent.

Sd/

(Yuvraj Singh)

The real author of this letter is a passionate marketing person and an insurance evangelist known by the name Sanjeev Agrawal. Your comments are welcome on Twitter, Linkedin or facebook. If you have the details email or bbm is as good as it can get.